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Education before education

Parents want the best for their kids. They don’t want to miss the proper moment for the best education for their kids. Some start as early as in the prenatal life listening to the classical music advocating that this helps to better develop child’s brain and musical talents. Than swimming, rain and English classes begin.
How much of it is parents’ not fulfilled ambitions, how much of marketing and consumptionsism and how much of a common sense?